In 2010, I was interviewed by one of the world's biggest and best-known brands of dietary supplements. A spokesperson for this company told me they wanted to help people understand how supplements work and how they're supposed to be used, and that they were also looking for someone to help them answer questions and offer advice. Since then, I have been doing that, and doing so very well. So much so that I've started my own company that's focused on helping the supplement industry better understand the science behind health products.I have a background in chemistry and biochemistry, and after years of working in the supplement industry, I've seen a huge change in what consumers are interested in. In the early days of supplements, there was no question about how supplements worked and what they were supposed to do. This all changed after an interesting incident. I had the opportunity to speak with a company that sells a brand of dietary supplements called Optimum Nutrition. The CEO of Optimum Nutrition is an American who had been at a prestigious research institution in Europe for a very long time and was also extremely successful in the pharmaceutical industry. In the middle of the late 1990's, Optimum Nutrition was at a critical time of transition when there were many new product launches coming out, some of which had questionable science behind them.